A new study reveals that when botox finds a new partner, women will be judged more harshly by their friends than if they were doing it to boost their career or self-esteem.
- A Swansea University study found that the use of Botox for romance was rated higher
- Cosmetic treatments for career support were viewed more sympathetically
- Self-esteem boosts were also rated lower than being done for romance
Turning to botox and other cosmetic treatments is a personal decision of women, which is made for various reasons.
However, those who do it to help them find a romance with a new partner may judge other women more harshly.
The study suggests that motivations such as boosting their career or self-esteem are seen as more likable.
Researchers studied the reactions of 306 participants to different scenarios in which middle-aged women underwent anti-aging treatments such as Botox and dermal fillers.
For example, a group of men and women were told, “Beth is a middle-aged woman who wants to maintain a more youthful appearance in order to seek a romantic partner.
“She regularly uses professional treatments such as Botox and dermal fillers as part of her anti-aging regimen.”
A Swansea University study found that women who got Botox for romantic reasons were judged more harshly than those who got it to boost their career or self-esteem. (Image file)
A Swansea University study found that women take specific goals into account. It says: “Women rated most positively when concealing age was motivated by self-confidence, followed by employment and least positively by romantic reasons.
Lead author Michael Jeanne Childs believes women are judged more when they get treatment for romance because they are seen as competitors
“This finding underscores the idea that personal well-being as a motivation for improving appearance is more accepted than other motivations.”
According to a report in the journal Evolutionary Behavioral Sciences, men were generally harsher critics of attempts to reverse the aging process.
However, the reason was not as important because they judged women the same regardless of their treatment goal.
Lead author Michael Jeanne Childs said: “From an evolutionary perspective, females are viewed more negatively by other females when they use treatments to attract a mate because they may be seen as potential competitors.”