As Americans return to more “normal” lives after two years of COVID-19 protocols, many are eager to look their best — and have savings to burn, too.
CNBC reports that spa treatments are active, with customers receiving “more robust” treatment plans including things like laser hair removal, Botox and Juvederm.
The spa industry has already seen massive growth over the past 15 years, but while the pandemic has hit many industries hard, the spa industry has seen overall success.
And it’s on track to continue: According to ReportLinker, the U.S. medical spa market was estimated at $4.8 billion in 2021, about $12.73 billion globally—and the global market is expected to grow to $25.9 billion by 2026 billions of dollars.
The upward trend is emerging worldwide, but the U.S. accounts for 37.7 percent of the market—and Americans are ready to embrace life without limits.
Industry experts report that medical spa treatments are on the rise, with customers receiving more “robust” treatment plans. US medical spa market estimated at $4.8 billion in 2021 (photo)
In an interview with DailyMail.com, Suzanne Munshower, owner of Beauty Marx, an aesthetic treatment spa in Doylestown, Pennsylvania, explained that she’s seen a big increase in new clients asking for a full range of services instead of just dipping their toes. water with one or two.
She says the usual spring surge in demand at her business happened five weeks early – explaining that many of her patients have said they want to prepare for big events now that they’re happening again.
“We have recently seen two significant demand-related changes in our practice,” she said.
“The first is the greater demand for injectable full face rejuvenation from the newer clientele. This skipping of the traditional tip dipping in water suggests the growing normalization of medical aesthetic services.
“Secondly, our spring busy season started five weeks earlier than usual, which is linked in the interview with patients mentioning a return to charity events, weddings, holidays and getting back in front of customers.”
“People want to look their best now that they’re recovering from Covid,” Alicia Bernal, manager of Z-Center for Cosmetic Health in Sherman Oaks, California, told CNBC.
“So they want to treat their skin, and they’re investing more in treatments that will give them long-term results versus just injecting, which will only give you short-term results.”
Devin Haman, CEO and co-founder of the Beverly Hills Rejuvenation Center, added in an article for Forbes: “The emotional impact of this pandemic and all of its associated impacts have brought many new customers to the group as people seek to invest in themselves. through relaxation, beauty treatments and lifestyle advice.’
Experts believe this is partly because people want to look their best after they’re home. The American Society of Plastic Surgeons also cites the “Zoom Boom (Photo
While re-entering the world is a contributing factor, the prevalence of Zoom video calls has also contributed to higher interest in facial procedures.
CNBC points to a 2021 study by skin care brand StriVectin in which 44 percent of 2,000 respondents said they researched how to look better during these calls, while a third considered cosmetic procedures.
Writing for the Boston Globe this month, Kara Baskin said she first encountered Botox “after two years of eating more, moving less and staring at my every wrinkle on Zoom.”
In fact, the American Society of Plastic Surgeons even has a name for this phenomenon: the “Zoom Boom.”
According to the American Med Spa Association, the three most popular treatments are related to skin care and mostly target signs of aging.
These include neuromodulators like Botox, hyaluronic acid fillers like Juvederm, and microneedling, which is used to firm and remove acne scars.
Other treatments include dermabrasion, microdermabrasion, dermaplaning, laser hair removal, hair transplants, sclerotherapy (to remove veins), permanent makeup, chemical peels and body sculpting such as CoolSculpting.
More invasive procedures include liposuction, facelifts, labiaplasty and vaginal rejuvenation.
In fact, anecdotal evidence shows an increase in demand for body contouring procedures.
Katie Din, owner of Flawless Image Medical Aesthetics in East Syracuse, New York, speculates that’s because so many people have gained weight.
“Our weight loss section has been busier since the pandemic as many people have gained weight by working from home without going out in public,” she said.
There is such a growing interest in having the work done that one New York medical spa, The Well, has canceled its membership plan and invited anyone to make an appointment.
The Well’s CEO, Rebecca Parekh, told Fortune that they’ve also seen “a huge amount of demand for private events” since New York reopened.
We’ve been able to develop amazing programs that are fun and experiential, from birthday dinners to bridal party foot massages and brunches to corporations looking for new ways to bring their team together with full buy-in lectures and exercise classes and treatments. and safe,” she said.