Barnsley wants to end new deal with HEX sponsors after fans discovered vile and homophobic tweets from people who helped the crypto company with the deal – including one who wrote ‘f*** those fake Sandy Hook kids’
- Barnsley only last week announced a new sponsorship deal with HEX.com
- But the League One club are already looking to end it after the Supporters’ Trust raised concerns over a series of malicious tweets
- The posts, some of which are homophobic, are believed to be from individuals who claimed to have brokered the deal
- Barnsley said the HEX.com logo will not appear on their kits in future
- But HEX’s Brent Morrissey said he “hoped to continue working” with the club
Barnsley are seeking to end a new shirt front sponsorship deal with a cryptocurrency site following an investigation into discriminatory and offensive social media posts.
The League One club only announced the deal with HEX.com last week but are already looking to end it after the Supporters’ Trust raised concerns about online posts they believed came from individuals claiming to have brokered the deal.
One Twitter account, @KuqiCouture, posted tweets such as “F*** those fake Sandy Hook kids” and “Telling the world to stay home is easier than telling a thirsty gay man not to shove it up a sick anus.”
Another from the same user read: “How can #monkeypox be a public health emergency?! The general public is safe. The virus will only spread among a certain group of people and the children they are harassing.”
A tweet from another account, @yashdeep369, said: “Shut up. You are gay and stop taking twitter seriously.
Both accounts were named by HEX’s Brent Morrissey as the people who “helped make the deal happen” with Barnsley.
Meanwhile, HEX author Richard Heart tweeted in 2017: “What are the results of the public vote on gay rights in Saudi Arabia? I think execution by throwing from a high place?’
League One club Barnsley only last week announced a sponsorship deal with HEX.com
Barnsley announced on Tuesday that they were investigating the posts and released a statement on Friday morning which read: “Barnsley Football Club values our fans and our core beliefs above all else.
“Following recent events and the subsequent investigation, the club has evaluated its relationship with its shirt front sponsor and has taken steps to end that relationship with immediate effect.
‘The HEX.com logo will not appear on team jerseys in the future. Further comment will be published in due course.”
The Supporters’ Trust is working with the Football Supporters’ Association to call on football authorities to create a set of common standards for any cryptocurrency partnership entered into by a club or league and to lobby clubs to carry out due diligence on any current or future cryptocurrency partners.
Cryptocurrencies are not currently regulated in the UK.
A statement from Morrissey on social media said: “I have noticed that there have been a number of tweets of a homophobic nature from 2 members of the HEX community.
“Whilst I do not condone any form of homophobia, it is important to note that the tweets were made by 2 people who are not associated with HEX.com sponsorship agreement HEX & Barnsley FC in any official or legal capacity.
“HEX and Barnsley FC have passionate communities and we have seen great synergy between both groups of fans. The HEX community and fan base as a whole are very excited about this sponsorship and want to support the club commercially by selling merchandise and growing the fan base globally to help the club return to its former glory.
The Tykes are already looking to end the deal after the Supporters’ Trust raised concerns
“I would like to build bridges and create a partnership that is good for the club and the fans but also for the people of Barnsley. We are open to suggestions on how to work in harmony.
“Members of the HEX community have already made thousands of pounds of charitable donations to Barnsley Food Bank over the past few days and they continue to be given as a show of solidarity between communities.
“I would also like to say that the sponsorship deal has been paid in advance and in full. I hope to continue my association with Barnsley FC and help make this season one to remember positively. Come on, you reds!’